I can say from my own experience, you can indeed live Google and Facebook free. Helping in this effort are seamless browser add-ons that will block Google and Facebook's hidden trackers across the Internet, as well as more private alternatives to their core services. DuckDuckGo found that about a quarter of American adults are already taking significant actions to take back their privacy. Until we see such meaningful changes, consumers should vote with their feet. Finally, they need to restrict how data can be combined including being more aggressive at blocking acquisitions that further consolidate data power, which will pave the way for more competition in digital advertising. They also need to legislate that people own their own data, enabling real opt-outs.

Only then can informed consent be possible. They first need to demand more algorithmic and privacy policy transparency, so people can truly understand the extent of how their personal information is being collected, processed and used by these companies. Congress and federal agencies need to take a fresh look at what can be done to curb these data monopolies. Unfortunately, we've seen relatively little from Washington. On their unending march to profit from more and more personal information, Google and Facebook have shown little regard for all the negative consequences of their runaway algorithms.ĭon't be fooled by claims of self-regulation, as any useful long-term reforms of Google and Facebook's data privacy practices fundamentally oppose their core business models: hyper-targeted advertising based on more and more intrusive personal surveillance. These echo chambers distort people's reality, creating a myriad of unintended consequences such as increasing societal polarization. Google and Facebook also use your data as input for increasingly sophisticated AI algorithms that put you in a filter bubble - an alternate digital universe that controls what you see in their products, based on what their algorithms think you are most likely to click on. Together they form a tight digital advertising duopoly, showing no signs of abating. Because of their entrenched positions in a wide array of Internet services, each collecting personal information that together combine into these massive digital profiles, Google and Facebook can offer hyper-targeting much better than the competition.Īs a result, they now make up 63 percent of all digital advertising, and accounted for 74 percent of this market's growth in 2017, according to eMarketer.

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